• Save up to 25% with quantity discounts
  • 98% customer satisfaction
  • 76,000+ customers worldwide
  • Unique loyalty program

About us

Who is 123paracord?

123paracord is best described as a cozy family business. And although there are no family members working for us, the atmosphere is cozy and homely. The fathers of Leroy and Emiel, the owners, are childhood friends and therefore know each other all their lives.

We believe that pleasure in work is extremely important and that not only our colleagues, but also our customers reap the benefits.

Our paracord adventure started in 2018, when the wife of one of our owners started tying more and more. The most beautiful creations were shared in our WhatsApp group and 123paracord was born shortly after. Now, more than three years later, 123paracord has become the fastest growing company in the industry, the range has expanded enormously and we may help many people daily to make the most beautiful creations. Almost every day we see something new come along. Isn't this fun? And, we find the customer contact the most fun. We receive questions about the most beautiful colour combinations, different knots, applicability and use on a daily basis, which we enjoy immensely. The most beautiful stories and anecdotes arise from this. This in turn gives rise to the best ideas, such as our collaboration with Helmy Stolwijk.

We got on really well with Helmy and soon after we met, we decided to organise a live webinar together. Every edition of which hundreds of paracord enthusiasts enjoy. Another example is the colour configurator. 123paracord was the first to develop an interactive configurator with which the most beautiful colour combinations can be viewed. Very convenient, right?

Our marketing team is very creative and in our weekly marketing meeting the best and craziest ideas, actions and improvements are created. Curious about the next development? Follow us on our social media channels: Facebook, the Paracord University community, Instagram and YouTube. We promise that it never takes long before something playful is "launched" again.

We have also started beautiful collaborations, we work with the 123paracord Inner Circle, a super enthusiastic and experienced group of knitters from Belgium and The Netherlands, on the development of our company and we have a new sensation in the field of Paracord content on the market in the form of Paracord University. We also work with both Silke Engels and Claudia Pohl, both from Germany.

Did you know that:

  • We always walk on flip flops on Mondays?
  • We sometimes write down the best anecdotes ourselves?
  • We have an aquarium at the office?
  • We play real table football competitions?
  • Every week we post a free knotting video in our Paracord University?
  • We work closely with Paracord Influencers.


  • Save for discounts on every order with your 123paracord account.
  • Volume discounts on all types of paracord from our assortment. The more meters you order, the more discount you receive.
  • 100% The most advantageous international webshop
  • 1000+ types and colours of paracord
  • 98% of our customers recommend us (rating: 9,2/10)
  • Customer service is paramount; before, during and after the purchase process
  • No minimum or maximum number of meters to order
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